�� Herald frontline �� Hunan TV will work with the United Kingdom's largest commercial television station cooperation _ the advertising leader

According to the FT Chinese network 13 news that United Kingdom independent television (ITV) s subsidiaries ITV Studios GlobalEntertainment has joined with the Hunan TV, will jointly develop can play in China, and then re-export the TV format. ITV Studios and Hunan TV deal shows that although the Chinese Government on the implementation of strict review of the media industry, but China still possible in the global TV market in occupies an important position. According to the signed agreement, Hunan TV the next three years will be authorized to use several DTT. ITV, ITV and Hunan TV will be jointly developed, produced and has a new format. Hunan TV plans this year to start playing with these systems, but it is also hoped that the ITV play they produced abroad. Reports that this is different from the Chinese TV station and foreign content providers of traditional modes of cooperation. In the traditional mode, most agreements are single standard transactions, by the Chinese side is to use in other areas of development and maturity of television programmes broadcast. ITVStudios managing director Li. Bartlett said this would be the Chinese TV station and the first foreign television stations, also is the first overseas production of DTT. ITV will have two group jointly develop content overseas right of distribution. ITVStudios said Hunan TV can also borrow from this collaboration, and go out into the international market. ITV is the United Kingdom's largest commercial television station, Hunan TV is China through the entertainment to the main business operation very successful local television stations and audiences for young audiences. ITVStudios Managing Director Bartlett said that ITV and Hunan TV will focus on the development of free play program �� that is, live broadcasts show.